XDi – Experience Design Institut

In the Certified Digital Marketing bootcamp you will be familiarized with all essential methodologies of digital marketing. You will understand what digital transformation means in marketing and what it means to develop innovative strategies in times of disruptive markets and business models. You will learn what brand communication and branding in the field of digital media means. You will learn to understand your customers and to design their customer journey across the various touchpoints. You will learn what a content marketing strategy is and how to develop it. You will learn how you can be found first on Google with professional SEO and how you can run ad campaigns with Google Adwords. You will get fit in online marketing, mobile marketing and social media marketing. You will learn the intricacies of email/newsletter marketing and familiarize yourself with the possibilities of affiliate marketing. With this further training you dive deep into the world of digital marketing and get to know and apply the most important methods. Full time (3,5 months, approx. 30 hours/week) or part time (7 months, approx. 15 hours/week) - Online Learning Platform - Personal Mentoring - Flexible learning time - Job ready practice - Start every Monday

In the course to become a Certified Product & Project Manager, you will learn suitable methods to develop new products, services and business models and to successfully bring innovations to the market. You will focus on the market, product analysis and potential customers, deal with business models and the financing of these and gain a deep insight into stakeholder management and product life cycle management. You will go through various development phases from market and target group analysis to the development of a roadmap, product and go-to-market strategy, from hypothesis generation to an MVP – Minimum Viable Product to the prototype-tested product. You will deal intensively with agile methods such as Scrum, Kanban and Lean Startup. You will get to know and apply proven approaches such as Design Thinking, User Experience Design, Value Proposition Design and jobs to be done. You will develop a Product Vision, create User Stories and User Story Maps and thus practically apply your acquired knowledge in realistic scenarios. Full time (3,5 months, approx. 30 hours/week) or part time (7 months, approx. 15 hours/week) - Online Learning Platform - Personal Mentoring - Flexible learning time - Job ready practice - Start every Monday

This online course "Certified User Experience Designer" will enable you to successfully design websites, mobile apps and software with an excellent user experience. You will get to know the entire range of methods and processes of user experience design in order to be able to design innovative, intelligent and useful products. You will get to know the individual levels and phases of theoretical user experience design and apply them in practice – you will deal with user research, analysis and testing, with product strategies, requirements and planning, with content, structures and processes as well as information, interaction and user interfaces Design. After completing the training, you will be able to design successful, digital information offers. Full time (3,5 months, approx. 30 hours/week) or part time (7 months, approx. 15 hours/week) - Online Learning Platform - Personal Mentoring - Flexible learning time - Job ready practice - Start every Monday

In this course, you will develop a comprehensive understanding of the theoretical fundamentals of information architecture and interaction design . Through hands-on projects, you gain experience in applying the key industry-specific principles and techniques that underpin excellent digital user experiences . In the course, you will become familiar with industry-standard tools and best practices and use them in a targeted manner. You will build a compelling, professional portfolio that demonstrates your mastery of information architecture and interaction design principles . By the end of the course, you will be able to translate complex requirements into intuitive digital products that prioritize usability and increase user satisfaction and business success. This course will enable you to successfully develop actionable information architecture and interaction designs, the cornerstone of excellent digital user experiences. You will learn how to implement comprehensive content strategies based on information architecture principles and practical user research and feedback . This includes, for example, the design of intuitive navigation systems, the creation of user-friendly and sitemap structures, the development of skills in sketching, wireframing and fast prototyping, as well as the mastery of frameworks in the field of responsive design. All of this will enable you to engage users with a logical, structured, and relevant information architecture. In our Guided E-Learning format, you have the flexibility to individually complete the theoretical foundations of the course at your own pace on our online learning platform. The course is digital and location-independent. You will receive theoretical input in the form of articles & videos, and quizzes will allow you to regularly assess your knowledge. Based on the theoretical knowledge, you will then work on a project and apply the methods taught in practice. Short retrospectives will help you reflect on your acquired knowledge and learned methods. You can compile your virtual project as a portfolio, which you can use for your applications after completing the training. The training is "guided" in the sense that you will have a mentor available for questions and feedback on the tasks. This mentor can be booked flexibly at any time and is included in the price. Additionally, you will always be able to track your progress as a percentage to see how far you have come. The course starts every Monday. If Monday falls on a public holiday, the training will begin on the next working day. You can choose between the full-time option (1 month/approx. 35 hours per week) and the part-time option (2 months/approx. 17.5 hours per week), and you have the flexibility to schedule your time as it suits you best. The duration of the course varies depending on how many hours you invest in the course. For practical work, you only need an internet connection and a PC/laptop. All content is also accessible via mobile on your smartphone while on the go. For further information, please refer to our FAQs on the course website.

In this comprehensive course on User Interface Design & Visual Design, you will undertake a thorough exploration of both the fundamentals and advanced methodologies for creating exceptional digital experiences. In the course, you will cover a variety of topics, such as basic UX concepts, UX design processes and systems, the basics of UI design, and the construction of unique visual identities. Through practical projects and real-world simulations, you will apply theoretical knowledge to practical scenarios using industry standard tools and techniques. By the end of the training course, you will have a professional portfolio in hand with which you can present your expertise in user interface design. In addition, you will be prepared to increase user satisfaction and business success in the digital sphere. The focus of this course is on visual design, design patterns and design systems — key concepts for creating compelling digital experiences. In particular, you will deal with the basics of visual design (color theory, typography, layout), the use of design patterns, the development of sustainable design systems, the implementation of guidelines, the creation and testing of prototypes, and the integration of responsive designs. This training provides a comprehensive exploration of the fundamentals and advanced concepts of visual design that are critical to optimizing digital experiences. By working intensively with design patterns and design systems, you will gain a sound understanding that enables you to develop innovative solutions and stand out in the market. In our Guided E-Learning format, you have the flexibility to individually complete the theoretical foundations of the course at your own pace on our online learning platform. The course is digital and location-independent. You will receive theoretical input in the form of articles & videos, and quizzes will allow you to regularly assess your knowledge. Based on the theoretical knowledge, you will then work on a project and apply the methods taught in practice. Short retrospectives will help you reflect on your acquired knowledge and learned methods. You can compile your virtual project as a portfolio, which you can use for your applications after completing the training. The training is "guided" in the sense that you will have a mentor available for questions and feedback on the tasks. This mentor can be booked flexibly at any time and is included in the price of the course. Additionally, you will always be able to track your progress as a percentage to see how far you have come. The course starts every Monday. If Monday falls on a public holiday, the training will begin on the next working day. You can choose between the full-time option (1 month/approx. 35 hours per week) and the part-time option (2 months/approx. 17.5 hours per week), and you have the flexibility to schedule your time as it suits you best. The duration of the course varies depending on how many hours you invest in the course. For practical work, you only need an internet connection and a PC/laptop. All content is also accessible via mobile on your smartphone while on the go. For further information, please refer to our FAQs on the course website.

In this course, you will develop the ability to better understand your target demographics through user research, develop empathy for your users, and integrate this knowledge into the entire product development process. This will enable you to develop innovative solutions that satisfy users and ensure enjoyment and customer loyalty. In the context of User Experience (UX) Research, this course provides you with an in-depth exploration of the key concepts and methods that are essential for gaining valuable insights and creating effective digital experiences. By the end of the course, you will be a key player in the development of human-centered products using state-of-the-art techniques and methods from UX research. The curriculum focuses on the formulation of robust research strategies and questions and the selection of appropriate research and data collection methods. From user interviews to usability testing, you will gather practical experience in the collection and meaningful summary of qualitative and quantitative data. Whether it’s unmet user requirements, validation of design hypotheses, or informed decision making, you will play an important role in representing the user’s voice, as well as in digital innovation. In our Guided E-Learning format, you have the flexibility to individually complete the theoretical foundations of the course at your own pace on our online learning platform. The course is digital and location-independent. You will receive theoretical input in the form of articles & videos, and quizzes will allow you to regularly assess your knowledge. Based on the theoretical knowledge, you will then work on a project and apply the methods taught in practice. Short retrospectives will help you reflect on your acquired knowledge and learned methods. You can compile your virtual project as a portfolio, which you can use for your applications after completing the training. The training is "guided" in the sense that you will have a mentor available for questions and feedback on the tasks. This mentor can be booked flexibly at any time and is included in the price. Additionally, you will always be able to track your progress as a percentage to see how far you have come. The course starts every Monday. If Monday falls on a public holiday, the training will begin on the next working day. You can choose between the full-time option (1 month/approx. 35 hours per week) and the part-time option (2 months/approx. 17.5 hours per week), and you have the flexibility to schedule your time as it suits you best. The duration of the course varies depending on how many hours you invest in the course. For practical work, you only need an internet connection and a PC/laptop. All content is also accessible via mobile on your smartphone while on the go. For further information, please refer to our FAQs on the course website.